My Office Rent

I'm working downtown today in Austin at Jo's on 2nd street. It's almost chilly, holding steady in the low 60s, and a bit overcast but it's still a beautiful day here. From my seat outside I can hear live music a block or two away, watch from all walks of live walk by, and listen to birdsong all in the heart of a beautiful city. Most would pay thousands for an office of similar amenities and views, but my price is under $10 for my cappuccino. My office rent is cheap, and it gives me things … [Continue reading]

The New Economy

We live and breathe in a world full of ideas. This isn’t anything new, ideas have always been far from rare. Chat up any talkative person and they’ll quickly tell you their take on another’s idea or reveal their own completely original idea. People are all the same in that respect, but the difference is what is done your ideas, how they are executed, and how they are different. Any idea can claim to be able to change the world, but it’s just as boring as any other idea until it’s led … [Continue reading]

On Personal and Corporate Branding

I love looking at a collage of pictures. Together they tell a story, provide you with an image, and offer something that each individual picture within the collage contributes towards. Any business - small, large, or anything in between - can be … [Continue reading]

Marketing and Your Canvas

What do you offer the world? What's the one piece of value you can say that you consistently create and let loose? Artists, writers, entrepreneurs, brands and businesses all struggle with the same questions. For years, traditional marketers attempted … [Continue reading]

The True Value of Excellent Customer Service

Great customer service is universal. It's not limited to any specific industry, problem, product or service and it occurs both before and after disasters strike within b2c or b2b relationships. Customer service today isn't just about responding when … [Continue reading]

Unleash Your Inner Entrepreneur

The new economy has changed the way a lot of business is done: customer's have access to a nearly unlimited supply of choices, communication has opened up across b2b and b2c avenues, and noise is no longer a viable strategy for capturing new … [Continue reading]