If you’ve never experienced the joy of eating Girl Scout Cookies then you’re really missing out. Seriously, they’re awesome. Samoas, or Caramel deLites depending on the baker, are my favorite kind, although I’m sure they are all delicious.
Just the other day I was asked by two girls standing behind a Girl Scout table outside of Walgreens if I’d like to buy some Girl Scout cookies. I declined, stating as kindly as I could that while I’d love some delicious cookies, I wasn’t carrying any cash. The girl speaking to me smiled even bigger and said, “That’s ok, we take credit cards!” I then slowly walked over to the table, handed the girl my card and watched as she swiped it through her Square Reader connected to her iPad. I was handed my cookies and thanked vigorously by both girls and the adult accompanying them.
Convenience always wins. Had the Girl Scouts not had a Square Reader then they would have completely missed the opportunity for my business – and I’d be safe from the temptation of eating those cookies which are now staring at me from my counter. Instead though, I was greeted with complete convenience that allowed me to buy my cookies outside of a store.
Convenience removes many boundaries and barriers as well. I could have purchased them from someone in the middle of Africa as long as they had a Square device and a wifi connection. Thankfully though I only had to go to my local Walgreens for the best cookies in the world.
Here are some important questions to ask yourself:
- Is your business convenient?
- Can people find your content, information, thoughts, and ideas from anywhere there’s an internet connection?
- Is your content easy to find online?
Mobility is convenience. So is value. It’s much easier to find something valuable when you want it rather then have to search for value at a pre-determined time. This is why Amazon rules their market, why there is such a thing as a Square device, and why Netflix exists.
Ensure that your content and business is convenient and mobile. Or wait and see what happens. Then find a new job.