Ryan Payne | Content Marketing Consulting
Website Developer Graphic Designer Austin
Google Drive and The Economy of Sharing
Inbound marketing works best when people consume and share content a business or brand has produced and offered freely to the market. It goes without saying that if you are offering it for free why delay the offering? - making it difficult or increasing the amount of time it takes to acquire freely offered content points to ulterior motives and … Continue Reading . . .
An Inbound Marketing Rule – Answer First
Most people use Google to answer their questions. Getting found requires answering their questions as quickly, efficiently, and seamlessly as possible. Questions like: Who are you? or What is [Your Company]? What can you do for me? When can we start? Where can I learn more? How much? Why are you in business? ...must be answered as … Continue Reading . . .
Inbound Marketing: The Joy in Opting In
One of the goals of inbound marketing is eliminate the risk of losing a customer during the critical decision period - that time in which a person tries to convince themselves that the risk in making a poor purchase is as minimal as possible. Any doubt during this period can push a person away from purchasing and prevent them from interacting with … Continue Reading . . .
Getting Found Online: Discovering the Real Customer
Outbound marketing (billboards, commercials, print ads, etc.) isn't a viable strategy for getting found online. The common customer isn't looking for a marketers opinion when they are thinking about buying. It's no secret that outbound strategies aren't working. Who reads junk mail anymore? Who pays attention to commercials or even notices the … Continue Reading . . .
The Easy Buy Strategy: Why Buying Must Be Easy
When buying is easy the customer can look past the buy moment and begins to imagine their life with the product. The dream becomes real! Unfortunately, many companies mistakenly associate easy buying with quick buying - the two couldn't be farther apart. When a buyer gets caught up in the process of buying the future is impossible to imagine and … Continue Reading . . .
Turning “Blah, Blah, Blah” Into “Rah, Rah, Rah!”
The Charlotte Bobcats are one of the worst teams in the NBA this year, only taking only a few wins thus far in the season. And yet, fans are still showing up far the games. I guess I understand, I'm a fan of all of Dallas' major pro sports - Mavericks, Rangers, Stars, and Cowboys -and despite the poor seasons of each team (until recently), I still … Continue Reading . . .
Great Brands Think Alike: 3 Similarities of Great Brands
Mega corporations get away with a lot in terms of their marketing strategy. Large marketing budgets mean that many millions of dollars can be spent in unmeasurable commercials, billboards, and junk mail. The common brand does not have these luxuries and yet many businesses strive to copy the marketing strategies of mega-corporations and hope for … Continue Reading . . .
3 Symptoms of a Bland and Boring Brand
Symptom 1: Poor Web Presence What it means: Social media has replaced a website -or- there is no social media and the website is boring with little to no value People simply can't find you online, anywhere - therefore you don't exist Why it's bad: A user survey on Yelp.com reported that an astounding 94% of users turned to Yelp … Continue Reading . . .
3 Reasons Why It’s Essential to Adopt Google Plus
Getting found in the new economy requires remarkable content that can be easily shared. Can a book lost in the back room of a library contribute anything? Neither can an article buried under hundreds of pages in a Google Search. Facebook and Twitter have been established as the go-to sites for getting found through social media, and while they … Continue Reading . . .
How to Fix Your Flawed Sales Funnel With Inbound Marketing
Outbound marketing strategies clog up sales and marketing funnels. They act as a hinderance to inbound marketing items and dampen the power of remarkable content. Here are a few ideas that can fix your flawed sales funnel using inbound marketing strategies. Fix the Ingredients Like any machine, a sales funnel can't operate with poor ingredients. … Continue Reading . . .
The Move from Marketing to Publishing
Ten years ago the blogosphere consisted of small communities interconnected around the world each offering something unique and special to readers. The allure of reading someone else's thoughts, experiences, and - perhaps more importantly - opinions grew to the point where there were over 42 million bloggers contributing to the blogosphere by May … Continue Reading . . .
![By Alejandro Zorrilal Cruz [Public domain], via Wikimedia Commons](http://media.ryanpayne.com/wp-content/uploads/2012/01/Artificial-150x150.jpg "By Alejandro Zorrilal Cruz [Public domain], via Wikimedia Commons")
3 Tips for Creating Exceptional Calls to Action
Calls to action are everywhere. The guy yelling at you through the TV to head to the local dealership for some great deals, that annoying billboard that's completely irrelevant to 99% of the people that see it, those dozens of postcards that clog up mailboxes everywhere - all of these things are calls to action designed to get you to say yes and … Continue Reading . . .
More Articles
- The Marketing Science of Giving
- People Block Out Ignorance
- 5 Ways to Convert Customers Into Fans
- 2 Strategies to Avoid Repetition Branding
- 3 Ways Successful Brands Say Hello Online
- 3 Stages to Getting Found Online
- Customer Service and Social Media
- Buying Means WOW!
- The New Economy is Changing How Brands Get Found
- Small Business Marketing: 4 Reasons Why Yelp Should Be A Restaurants Best Friend
- People Buy Interesting
- Why SOPA and PIPA are Anti-American
- Not Made, Merely Found
- The Human Element: Exploiting Social Media
- You’re Not Smarter Than Your Competitor
- Consumers Trust Consumers, Not Ads
- The Internet: Where Brands Go to Live or Die
- Getting to Know Your Customers
- Capitalizing on New Year’s Resolutions
- Sustaining a Cult-Like Following
Recent Articles
Google Drive and The Economy of Sharing
Inbound marketing works best when people consume and share content a business or brand has produced and offered freely to the market. It goes without saying that if you are offering it for free why delay the offering? – making it difficult or increasing the amount of time it takes to acquire freely offered content [...]
An Inbound Marketing Rule – Answer First
Most people use Google to answer their questions. Getting found requires answering their questions as quickly, efficiently, and seamlessly as possible. Questions like: Who are you? or What is [Your Company]? What can you do for me? When can we start? Where can I learn more? How much? Why are you in business? …must be [...]
