To most of the world, the average person is just another page in a book, read once and forgotten. Sad but ordinary. There’s a secret though, and only a few realize that they can burn the book altogether and write a story of their own. This is where creation begins.
If we’re all just pages in a book don’t you want to be the reason a new chapter begins? Why not start something crazy? or something daring? The services we rely upon, the products we use, and the brands we trust were forged by people who decided to write their own story and start their own chapter. Chase them, not everyone else.
The chapter-starters are all people who bucked the system. Mark Cuban slept on the floor and couch of his friends’ apartments trying to make it in Dallas and save money while he learned as much as he could about computers. Cuban would later sell two companies: MicroSolutions for $6 million and another, Broadcast.com, for $5.7 billion. In an interview, Cuban said, “When I was poor and sleeping on the floor I was having fun.”
Mark Zuckerberg dropped out of Harvard chasing an idea that he lived and breathed every waking moment. Zuckerberg said in an interview, “I remember really vividly, you know, having pizza with my friends a day or two after—I opened up the first version of Facebook at the time I thought, ‘You know, someone needs to build a service like this for the world.’ But I just never thought that we’d be the ones to help do it. And I think a lot of what it comes down to is we just cared more.”
The people who deviated from the norm are likely to be the people we remember the most. There’s a theme here, one that speaks to the ingredient found in successful people: they chase their goals, breathe them in during every waking moment, and are relentless in doing whatever it takes to capture them. They are the author of their own story.
The Road Less Traveled
Your deviation from the main road, from whoever’s book you’ve been existing in, doesn’t have to be sudden or extreme. This is where most people burn out, they see a goal and jump off of the cliff to get to it without realizing there was a cliff there to begin with.
Those who’ve found great success, the Cubans and Zuckerburgs of the world, work day and night, living and breathing their dream in order to build and create their own path, and write their own chapter.